Golf is frequently deemed a quiet activity. Everyone hushes respectfully as golfers tee off or line up their putts. But rapper Macklemore’s brand name Bogey Boys is on a mission to make the sport a little louder—at the very least as significantly as the clothing are involved.
With vivid cheetah-print polos, ’70s-impressed knit vests, and even a satin-lined fur coat, his golfing attire line is a refreshing consider on a activity that has grown for the duration of the COVID-19 era. According to the Nationwide Golfing Foundation, a history 3.2 million folks picked up golf for the initially time in 2021.
Macklemore’s own golf obsession started in 2018 when vacationing in Hawaii with relatives and buddies. His buddies coaxed him into actively playing a spherical on the program driving the residence. After some whiffs and shanks, he found himself in a bunker, completely ready to connect with it quits. But he grabbed a 5 iron, settled himself, and connected for his to start with pure shot of the afternoon.
A thing clicked for him, and considering the fact that that shot, there hasn’t been a week that has gone by exactly where he has not uncovered himself on a golfing program. “I love the serenity that it provides me,” Macklemore points out. “The finest matter it is presented me is a activity and an outlet to go out for 9 or 18 holes, flip my brain off, and test to get superior at anything that’s difficult to ideal.”
Just after having hooked on the activity, he rapidly grew dissatisfied with the garments possibilities in several club pro stores. Influenced by the vintage golfing style he admired throughout the thrifting days of his youth in the Capitol Hill neighborhood in his hometown of Seattle, the “Thrift Shop” rapper established about to develop attire that not only done effectively on the placing eco-friendly but also would be trendy ample to put on casually. Just after a yr of obsessing about fabrics, fonts, and styles, Bogey Boys introduced its initially line of apparel in 2021, becoming a member of a expanding list of trendy golfing clothing upstarts that incorporates Eastside Golf, Malbon, and Metalwood Studios.
Because that time, Macklemore has competed in various PGA Professional-Ams, opened a flagship pop-up keep in his hometown of Seattle, and the reach of Bogey Boys carries on to expand. The life-style model is a single of 16 sports activities overall performance brand names showcased in Nordstrom’s new pop-up, dubbed Sports!, which is influenced by nostalgic sportswear that holds up to today’s functionality benchmarks.
“Besides the clear Seattle relationship, Bogey Boys epitomizes the spirit of Idea 017: Have as significantly fun with your dresses as you do on the system,” claims Jian DeLeon, Nordstrom’s men’s manner and editorial director. “Bogey Boys usually takes the appropriate aesthetic cues from classic sportswear but updates the fabrication and in shape for currently. It is technological and performs with out feeling like a brand you couldn’t dress in off the course.”
In addition to its Nordstrom partnership, Bogey Boys also has a standalone retail area in Seattle’s College Village procuring mall.
Macklemore states it’s still surreal to see Bogey Boys on fellow golfers and shoppers on the road. Whether or not he’s on a driving variety or out and about, if he sees a person carrying the vintage-themed threads, he usually ways to compliment their flavor.
He also draws some parallels concerning what he’s carrying out now with the model and his audio. When not every person will like each and every artist, if the artwork is excellent, arrives from an genuine put, and is providing a thing exceptional, persons will gravitate to it. The identical is true for outfits models, he says.
“I assume from the commencing of Bogey Boys, I assumed there could be a lane [for the brand], but I had no idea if that was real or not,” states Macklemore. “People looking at something they like and believing in the overall vision was constantly the purpose for me. To see where by it’s at now, and exactly where it can go is really neat.”