Selling online today on sites like eBay is no longer something new to us. Basically, selling online, for example, selling clothing online, from a range of designer clothing to low-end no-brand clothing, is very similar to of selling through a physical store – you need a supplier for clothing that you intend to sell. Many of us overlooked the role of suppliers as they thought every suppliers are the same. They just supply me clothing to sell. Big mistake!
In fact, suppliers are so important that managerial gurus have dedicated books and chapters to study supply side management itself. A bad supplier may be the reason for your low profit margin or high refund rates or even imitation of designer clothing. Now think again, how important suppliers can be. To help search for good supplier, in our case, a good wholesale clothing supplier, I will discuss the top 3 qualities that you should look for in your suppliers
Reliability – The suppliers must be reliable and responsible. Why is this important? Well, picture this, your supplier supplies your clothing late, thus delaying your products delivery that results in a dissatisfied buying experience from customers. This will eventually deter existing customers from repeating purchases. Or, your supplier supplies you with low quality cheap imitation designer clothing. How do you think you customers will respond when you say "Thank you and please come again."
Ethical – Unethical suppliers can really be a major cause of headache to us. For example, in our case, we are selling clothing online. Most probably we will be stocking in online from a supplier that probably we have never met. Unethical suppliers may swindle, scam, cheat or even spam you for a short-term supernormal profits and just disappear. Else, unethical suppliers may also not keep to their words, provide false or confusing information and so on. Not even a whole box of Panadol can cure this one.
Pricing – Pricing for wholesale suppliers may not always be low, but it should be low enough for you to be able to maintain your profit margin. Like in our case, wholesale clothing suppliers should not charge too expensive for their wholesale clothing, else, we will need to raise the retail price of the clothing in order to maintain our profit margin. By doing so, we are directly weakening the competitive-ness of our clothes as our clothing became more expensive in comparison to similar competitors.