The Highs and Lows of Acquiring a Viral Trend Minute

Kimberley Gordon realized accurately what she was doing with the Puff Gown, the voluminous, cupcake-like…

Kimberley Gordon realized accurately what she was doing with the Puff Gown, the voluminous, cupcake-like garment from her manufacturer Selkie which is turn out to be a qualified viral feeling. (On TikTok, the #puffdress hashtag at present has six million views.)

“I worked really diligently to get this to occur,” Gordon tells Fashionista. “Each individual time I launch everything, I’m hoping to get much more people today to see it and enjoy it.”

In 2018, just after being pushed out of her own organization (Wildfox, the late aughts preferred recognised for its cheeky T-shirts and tie-dye sweatpants), Gordon was eager to start anew. “Outfits is an accessory to our tales in daily life,” she suggests. “I understood I preferred to make apparel that helped females convey to their very own stories. The females I want to cater to are fantastical women who enjoy their imaginations, who adore dressing up, who have a incredibly female facet.”