Do you know the difference between a bonus and a gift? You may have seen a sales page or an advertisement on TV where they list all the bonuses that come with your purchase. A bonus is something that is expected. It’s already been advertised ahead of time and it’s packaged with a purchase.
A bonus might include a special report, CDs, a workbook, a strategy session, or other things like that. It might be offered for a limited time. The important thing to remember about a bonus is that it is not a gift. It adds value to whatever you’re offering but it is not a gift.
You may be wondering when you can call something a gift. A gift should be unexpected. It should be a surprise. It should not be a marketing piece or an educational product. It should be something the receiver would enjoy receiving.
You might think that the products and things that you’ve created in your business are wonderful and valuable, and they are. But don’t offer them as a gift, use them as a bonus.
Think about what your client would want to receive as a gift, not just as an extra bonus. It should never be a product from your business. If it’s a product from your business, then it’s a bonus. It becomes a marketing piece because it probably has your logo on it and your contact information, but it’s not a gift.
There is a place for both bonuses and gifts. Bonuses add value to what you offer your clients. They can help sweeten the deal and make it more enticing to buy. They help your customers feel like they are getting more than what they are paying for.
There is also a place for gifts. Gifts should be used to thank, to show appreciation, and to reward your most loyal clients. If you really want to show appreciation to your clients, make sure you take the time to give a real and sincere gift, not just a bonus. When you send a gift, it makes the recipient feel valued. It makes them feel that you care about them. When they feel valued by your business, they are more likely to stay longer and refer their friends to you.
The key difference between a bonus and a gift is a bonus you’re expecting, it’s advertised. A gift is a surprise. It’s unexpected. It will make your clients feel valued and special.