It is every person’s desire to look and feel as beautiful as possible. To help us fulfill this desire cosmetic companies have flooded the market with beauty products of all shapes, sizes, fragrance and type. The print media is filled with advertisements for products that will not only make us look more beautiful, but will also keep us looking younger for longer. Hollywood stars promote various products and attendance at famous fashion shows are at an all time high.
We are literally swamped with beauty focused advertisements and information. All this choice and exposure to various brands can make it very difficult for us to decide on the best products to buy. Cosmetic products generate billions of dollars worth of sales yearly and it is a highly competitive market.
Over the last ten years organic beauty products have rapidly grown in popularity. In 2007 the sales of organic beauty products exceeded $350 million and it shows no sign of slowing down. One of the surprising trends with regard to organic beauty products is that new sales are mostly generated through word-of-mouth advertising and not print media.
The consumers of organic cosmetic products tend to form a strong loyalty towards the brand that they use and almost all of them claim that they will never switch back to “normal” cosmetic products ever again. Most of these consumers proclaim that organic products have had a positive impact on the condition and health of their bodies. Some people switch to organic products in order to alleviate skin irritations and allergies caused by the chemicals and synthetic ingredients found in traditional beauty products.
With the focus lately on saving the planet and living “green”, organic products speaks the right language. Only natural organic ingredients are used in products that are certified as 100% organic. These ingredients are biodegradable and do not contaminate the environment. Some companies even make use of environmentally friendly packaging for the beauty products.
Another plus point is that the majority of organic product manufacturers employ biodynamic agricultural methods that are aimed at a holistic approach to farming. Sustainability and a holistic approach to agriculture are very important and biodynamic methods are used with great success in farms and vineyards worldwide.
Organic beauty products are easy to buy and most of them are available in supermarkets. These products can also be purchased online from various cosmetic websites and the products will be delivered to your doorstep. There are a lot of organic beauty products to choose from and it is advisable to shop around until you find the product that works the best for you. The products are not expensive and are competitively priced when compared with similar products that contain chemicals.