Many of us can remember our parents dressing us up in new clothes every Easter so we could parade around the neighborhood in our finest. It was a fun tradition to look forward to (or avoid, as some fashion-phobic children were known to do), whether we went to church or not. But where did this tradition come from? A look through history shows that its origins are not what we might expect. And examining the custom from a fashion school point of view, we see how changing retailing patterns have altered its significance.
Origins in other cultures. Although we associate wearing new clothes in spring with the Easter holiday, the tradition dates back to ancient times. Pagan worshipers celebrated the vernal equinox with a festival in honor of Ostera, the Germanic Goddess of Spring, and believed that wearing new clothes brought good luck. The Iranian new year, celebrated on the first day of Spring, has traditions rooted in the ancient pre-Islamic past. These traditions include spring cleaning and wearing new clothes to signify renewal and optimism. Similarly, the Chinese have celebrated its spring festival, also known as Lunar New Year, by wearing new clothes. It symbolized not only new beginnings, but the idea that people have more than they possibly need.
Christian beginnings. In the early days of Christianity, newly baptized Christians wore white linen robes at Easter to symbolize rebirth and new life. But it was not until 300 A.D. that wearing new clothes became an official decree, as the Roman emperor Constantine declared that his court must wear the finest new clothing on Easter. Eventually, the tradition came to mark the end of Lent, when after wearing weeks of the same clothes, worshipers discarded the old frocks for new ones.
Superstitions. A 15th-century proverb from Poor Robin’s Almanack stated that if one’s clothes on Easter were not new, one would have bad luck: “At Easter let your clothes be new; Or else for sure you will it rue.” In the 16th Century during the Tudor reign, it was believed that unless a person wore new garments at Easter, moths would eat the old ones, and evil crows would nest around their homes.
Post Civil War. Easter traditions as we know it were not celebrated in America until after the Civil War. Before that time, Puritans and the Protestant churches saw no good purpose in religious celebrations. After the devastation of the war, however, the churches saw Easter as a source of hope for Americans. Easter was called “The Sunday of Joy,” and women traded the dark colors of mourning for the happier colors of spring.
The Easter Parade. In the 1870s, the tradition of the New York Easter Parade began, in which women decked out in their newest and most fashionable clothing walked between the beautiful gothic churches on Fifth Avenue. The parade became one of the premier events of fashion design, a precursor to New York Fashion Week, if you will. It …