Just like the classic real estate industry question: "What are the TOP 3 most important features of any property?" (location, location, location) – the single most important fuel you'll ever create, buy or wish you had for your business is leads, leads, leads! Doesn't it make sense to know and understand the top 7 ways to generate leads?
Production Method # 1:
Direct Visual Impact. Impact? Really? Really! Unfortunately, when it comes to direct lead generation like it has been done for decades, most people get it wrong. It doesn't matter if it is a sign on the side of your vehicle, building or bandit signs, you must be direct, powerful and short with your message. Your colors must be bright and high contrast. Yellow and black signs work best, period. The sign area must be maximized so that letters are as big as possible. Become a sign sage – evaluate readability, placement and "attention factor" of every sign you see. Emulate the best of what you see.
Production Method # 2:
It is very important that you become hyper-aware of the power of coupons. You can easily make a business card that is also a coupon. When you do this, you are adding huge power to every card you give out. Can you put flyers on car windows? If you put a flyer on my windshield, it makes me want to meet you to give you a piece of my mind. When you put a valuable coupon the size of a business card just above my door handle in the window rubber, I will put it in my wallet – BIG difference!
Production Method # 3:
The US Post Office (USPS) is now offering delivery of an 8 "x 11" flyer for 16 cents per mail box. This is an amazing deal. It gets better. You can sell advertising on a flyer to other businesses that do not compete with you and cover your cost. Please understand, you can get 5,000 double sided color flyers that are plastic coated for about $ 400. You can see, with both sides available for ads (coupons) you'll have plenty of space to sell and at the same time, your ad (coupon) appears on a portion of the same flyer. This is endless free advertising in exchange for a little work. You could even make money while getting your ad for free!
Production Method # 4:
We all hate email SPAM, don't we? However, you may not realize that you have probably responded to a SPAM email at some time. From that email, you may have built trust in the person who sent you the original SPAM. SPAM is legal if you follow some simple rules – Google it. Major corporations use legal email SPAM. Most people don't realize that the SPAM law is actually the CAN-SPAM law (meaning you can spam as long as you follow a half dozen simple rules).
How can you do it so no one gets upset? Offer …