9 E-Commerce Tips for the Holiday Shopping Season

It hardly seems possible that we're entering yet another holiday shopping season. Year after year, advertisers start campaigning to win over early-bird shoppers earlier and earlier. Christmas decorations emerge in retail stores before some families are even planning for Halloween. So in light of preparing well in advance, here are some tips to prepare your e-commerce site for the 2013 holiday shopping season.

Use Holiday Terms in Your Campaigns

You can capitalize on early-bird shoppers by using those keywords in some of your campaigns. Do your due diligence first to analyze the potential in your particular niche, but incorporating key phrases related to the holiday shopping season could tap into the early-shopper market. Terms such as "early holiday discounts," "pre-holiday sale," "Christmas shopping," and similar terms combined with your niche keywords can be effective in the pre-season with early shoppers.

Promote Pre-Season Prices on Hot-Ticket Items

Some shoppers specifically seek out early deals on hot items. The Skylanders video game is popular among children and teens right now, for example, and parents may be looking to buy game systems and characters before the prices start creeping up in time for the busy shopping season. If you're offering a hot seller at discounted prices, let shoppers know.

Analyze Last Year's Performance

Now's the time when you should be carefully analyzing last year performance. What marketing tactics did you use, and how well did they perform? Should you allocate more of your budget to PPC or organic SEO this year? If you're using content marketing, start planning your efforts and getting the ball rolling.

Get your plans in place now. If you need to hire a copywriter to spice up your product descriptions or run a branding campaign, you have the time to do so. But if you wait until holiday shopping season is in full swing, you'll be chasing your tail.

Ramp Up Your Product Descriptions

Your product descriptions are what will sell your inventory at the end of the day. You can get visitors to your site by optimizing and using PPC – but your product descriptions are what will drive conversions. Take a close look at your product copy and revitalize it. Run some A / B tests to drill down to the most effective headlines and descriptions. You can also start planning how you'll incorporate holiday-relevant copy in your descriptions, such as "must-have 2013 Christmas item for teens," or "on the 2013 holiday hot list."

Take Advantage of Google+

Google is really pushing Google+, so you should be using it to your advantage. Make sure your physical location information is up to date, and make sure you're sharing your compelling content there. There's a definite SEO benefit to Google+, not to mention you can drive additional traffic through your connections.

Fine-Tune Your Local Business Presence

If you also have a brick-and-mortar location, make sure your local business presence is solid. Local customers will find you online this holiday season. Update your hours, contact information, physical address, and description. …

Online Makeup and Beauty Products At E-Commerce Sites

Makeup and beauty products are something that you must invest wisely in. There are a lot of e-commerce stores that offer a wide range of makeup and beauty products for every skin type. It becomes important to buy the best products for your skin that won't only make your skin look good but will also take care of it. One needs to be quite selective while choosing any kind of products to be applied on the skin.

While searching online for the best makeup and beauty products, you will come across a large number of options to choose from. There are a lot of e-commerce stores that offer their products at exclusive prices to their customers. You can choose the best products for you from there and order online.

The availability of beauty and makeup products online has made the selection a lot easier than it was ever before. You can choose from a wide variety of products the best for you and order them online. The products are conveniently delivered at your doors and if still, you don't like those, you can replace them and even return them.

With the advancements in technology, there is nothing that you cannot find online. In fact, you get more than what you ever expected. You get innumerable options for everything that you search for. To get the best makeup and beauty products online, you can search for the products you want to buy and you will come across a number of options to choose from.

It has to be a wise decision while selecting a makeup product for you because it is about the skin. You must not compromise your skin's health at any cost. The makeup products available online are generally available at affordable costs. So, you don't have to worry about the price of the products.

It is, in fact, a bonus when you get heavy discounts on the products you wish to buy. Most of the e-commerce stores offer heavy discounts on their products that attract a large number of customers to them. Nothing can make a buyer happier than getting a discount on the makeup and beauty products he / she has been searching for.

The e-commerce stores offer beauty and makeup products from men, women, and kids. You get a large number of alternatives before you buy a product. Having a lot of options might confuse you but you get to compare different products so that you are sure about buying one particular product after a clear consideration. You must always choose the products wisely for you so that you have a flawless skin even after removing the makeup.

There are different companies in different areas that offer makeup and beauty products as per the targeted audiences and that too at discounted prices. So, you have a large number of options before you go for buying your regular products.

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Smart E-Commerce: Learn How to Protect Your Company Against Coupon Abuse

Of course, an effective and easy way to attract new customers for a young venture or product is to offer special deals in the form of coupon codes. With the help of promoters and referrers, success can be guaranteed. But giving away promo codes has its own downside: when uncontrolled, chances are, someone will certainly find a loophole to abuse the promotion.

Promo abuse occurs when an individual – customer, vendor or a partner agency takes advantage of a promotion, unduly benefiting from a coupon multiple times, or perhaps, using them to earn money and other items or valuable services. Though quick boost in sales transaction is a good thing (especially if you're running short of matching a monthly target), the coupled abuse of promotion might eventually take its toll on your profit margin and decrease the trust of investors.

Forms of coupon fraud.

Based on actual business experiences, "creative" individuals have devised several ways to misuse and abuse promo coupons. For voucher codes distributed online with the intent of attracting new customers only, abusers have learned several workarounds. There are even numerous websites, blogs, and videos dedicated to teaching users how to work the system. Naturally, it's not a big deal if one of your users will take advantage of the code several times by creating 2 or 3 accounts with different email addresses. The real problem starts when company employees, affiliates or partners are the ones involved in the coupon profiteering. I will cover more fraudsters tactics in future articles, but here are a few examples of the most common types of coupon abuse:

– Referral payouts: refer-a-friend program is a great incentive to create fake accounts or post the referral code on social media. In the second case you at least increase your database, however, such practice increases your Customer Acquisition Cost (CAC); those users could sign up directly on your site.

– Cart abandonment voucher: customers already noticed, that each time they abandon the basket before finalizing the purchase, you send a retargeting campaign with a discount. Such a coupon incentivise to finish the purchase, but also to do it again when buying next time.

– Affiliate frauds: to increase their margin, affiliate networks, and agencies register each order as a new customer, using the voucher. Customer pays a full price, agency get's the discount value.

– Reselling own inventory: it's common in various marketplaces that sellers buy their own inventory using discounts, and .. put it back on sale. They earn a discount value, decreased by your margin. You earn, hmm, a fake KPIs.

– Generating fake orders: some vendors go even further, especially when they are the ones responsible for the logistics; They simply generate a fake order. Common in food delivery and car sharing services, a service provider – restaurant or the driver creates a discounted order, which in fact does not have to be delivered. Again, they earn a discount value decreased by your margin.

What can you do to prevent it? …

Discussion board PEEL ECommerce

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