Today’s world is a busy world. Every one is busy with something or the other. Lifestyles of people all over the world are becoming more and more active. In this frenzied world, people are looking for things that are as easy to use and maintain as possible. The same applies to clothing. Consumers desire ‘hassle-free’ or ‘easy-care’ clothing that would require minimum maintenance. The demand for such easy-care clothing is growing. Today’s consumer wants clothes that would perform multiple uses, that is be used at work, at parties and also for after-work activities. These clothes should be durable and easy to care for. Comfort combined with practicality is what the consumers are looking for these days.
The topmost factors desired by consumers in their clothing are a good feel, ease in wearing and caring for the fabric, durability and price. However, it has been observed that consumers are even ready to shell out a bit more money when they can get the benefit of easy care.
More and more people are demanding clothes that can be hand-washed or machine-washed rather than getting them dry cleaned, being hard pressed for time and also on account of the rising costs of dry cleaning. They desire that the clothes should not lose their fresh appearance even after a number of washes. Moreover, there is a preference for clothes that they need little or no ironing. In short, consumers are demanding for fabrics that require minimum or no caring for.
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