Discover 7 Proven Shopping Cart Enhancements to Increase Your Sales

For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and loss. But since recent surveys suggest that less than 50% of retailers know their shopping cart abandonment rate, let’s review what it is and why it is important to know.

What is “shopping cart abandonment”?

Basically, shopping cart abandonment is when a visitor initiates your checkout process but leaves before completing their purchase.

Why is it important to know?

Industry publications report a 70% average shopping cart abandonment rate for the majority of retailers. Since, on average, websites convert visitors-to-sales at a rate of 1% to 2% then 98% to 99% of the visitors to your website leave without purchasing!

These percentages identify an enormous improvement opportunity for online businesses.

A Traditional Retail Example of Shopping Cart Abandonment.

Let me illustrate shopping cart abandonment using a traditional department store.

Imagine walking into your local department store to pick up a gift for a friend’s wedding.

You find the three items you want but together the price exceeds your budget so you drop one of them and head with just two to the checkout counter.

When you get close to the checkout counter, you grow frustrated with the long lines ahead. After a ten minute wait in line, the cashier asks you to complete a membership form before they will compete your purchase.

The membership form requires your driver’s license information so you pull out your wallet while people behind you start huffing impatiently.

As you register, you mind lingers about whether two items is just too much for your friend’s wedding gift. “I mean they only gave us one item for our wedding” you think. So you ask the cashier to remove one of the items.

While ringing up your one item, the credit card reader fails. After the fourth swap by the cashier, you panic wandering if your card has just been charged four times.

At this point you give up and leave the store empty handed. While storming out you wander if the department store up the street will make your purchase any easier.

Know These Top Reasons for Shopping Cart Abandonment

This example is filled with some of the top reasons why visitors to your website may abandon their shopping carts. A recent study by Vividence Corporation, a Customer Experience Management company, reported the most significant reasons for Internet shopping cart abandonment are:

o High shipping prices or long delivery times

o Comparison shopping and browsing

o Changed Mind

o Total cost of items is too high

o Checkout process is too long

o Checkout requires too much personal information

o Site requires registration before purchase

o Site is unstable or unreliable

o Checkout process is confusing

Seven Shopping Cart Abandonment Solutions for Your Online Business

Although some of these reasons may be outside your control such as a visitor changing their minds, the majority is manageable and can be reduced by incorporating seven improvements into your …

Folding Shopping Cart Buyer's Guide

How To Find The Right Cart For You With so many features and different types of folding shopping carts, it can sometimes be difficult to find just the right one for you and your unique needs. Personal folding carts are the latest trend among seniors, parents and even young adults. They have caught on big with members of all age groups because of the simplicity and convenience they bring to all your daily home and shopping tasks. This guide will provide an overview of the most important features to consider before purchasing your folding cart.

Folding Shopping Cart Features

New styles of folding carts come out every day with many features and conveniences to make life on the go a little easier. If you take away all the snap-on cup holders, purse pouches, and doggy seats (Yes, I am quite serious!), You are left with the most important features to compare when you are shopping: the wheels, the grip handles and the shopping baskets.

Wheels

Modern folding shopping carts typically have two wheel design styles. For the purposes of this guide, let us call the first one "Wheelie Design". The Wheelie Design will often have a set of four, plastic or rubber wheels. The rear wheels will be larger than the front ones because they will be doing most of the work. A shopping cart with this type of wheels is designed to be "wheelied" or tilted back on its rear wheels for transit. The front wheels are mainly for support and do not turn or swivel like a typical metal grocery cart.

The second style of wheel design we shall dub "The Swiveler". The swiveler design is quite similar to the ones you find at a local grocery store. However, the wheels on personal shopping carts are much lighter and easier to maneuver. Carts with this wheel design will have four rubber wheels: two static rear wheels and two front swiveling wheels. This wheel design enables a cart to be much more versatile and maneuverable. I strongly recommend this style of shopping cart to anyone with back problems or other ailments. Swiveling front wheels take the stress off your back and arms, giving you great comfort and mobility when using your folding cart. One of the best folding carts on the market with swiveling wheels is the Bag Buddy Collapsible Cart.

Grip Handles

Choosing a cart with the right style of handle to suit your needs is very important when purchasing your shopping carrier. The handle needs to be a comfortable, ergonomic design, preferably with a foam or rubber grip. Often times, those metal carts you find at your local grocery store have metal handles with a plastic strip bolted on top. This type of grip is not only uncomfortable, but cheaply made. When deciding which folding cart you should buy, you should definitely consider one made with a soft, slip-resistant material that holds up well for the life of your cart.

Another element to consider when choosing the …