Supreme Then and Now – the underpinnings of a Giant

What started as a small, underground, largely unknown shop has become the giant in today’s fashion playground. At this point, everybody’s at least heard of Supreme. The question is, what exactly is it that saw them rise to the top? What is the secret ingredient that has seen them become world-famous? Read on to find out.

It all started, as it often does, with skater culture. Being part-rebel, part-punk rock – all stylish has created a unique fashion trend of streetwear. Clothing that isn’t intended for fancy dinner parties or weddings nor for staying inside or work. Things people, mainly skaters, could wear during their usual meetings in skateparks or other hangout spots, to express themselves. From patches with their favorite bands to ironic T-shirts and ripped jeans, it solidified itself in a unique, fresh style. Taking note of that, Supreme has consolidated that cultural touchstone. Opened in 1994 by the renown James Jebbia, it was devised as a shop tailored specifically for skaters, even allowing customers to skate inside the place. 

This respect was recognized by the skaters, who, in turn, contributed to the shops’ boom through word of mouth. Skip forward a few years, and the underground scene becomes more popular, popular enough that collaborations between artists of all forms take the spotlight. Supreme, an essential figure on the stage, offers up select designs for specific tastes, like it’s top collaboration with louis vuitton –lv hoodie supreme or supreme kermit the frog  . Things you couldn’t get anywhere else at the time, and sees a surge in popularity. Their clothes became so famous people started waiting in lines to get their hands on their favorite designs. And for a good reason too, since the stock was limited and often cleared out immediately after being dropped off. Streetwear became even more significant of a trend, with Supreme at the top. Then the big-name collaborations kicked in – a way for other brands to tap into a previously unexplored market and for Supreme to cement itself as a world-class luxury brand. Despite its status, the articles of clothing are highly affordable and keep that same sense of unique style throughout the years. 

What attracted everyone – the initial customers, the die-hard fans, the artists, and the big fashion brands is, ultimately, the attitude. Louis vuitton supreme hoodie is all about a lifestyle, a way of flipping off the system, keeping in touch with your inner rebel, and people find that to be extremely cool.

Supreme is one of the few brands striding a narrow line between streetwear and luxury clothes. It manages to keep its hip, alternative look despite having the Louis Vuitton logo decorated all over. But also, still fits unique, breathtaking, and sometimes even risky artwork among its releases, keeping everyone on their toes. In other words, in a constantly changing and ever-evolving world, they manage to stay steady and deliver that which people wanted from day one. Their unique designs stand out from the mass-produced, deeply unimpressive heaps of casual clothes. 

Supreme never stopped being true to its origins: the produced articles always have the customers’ tastes in mind. They are in a scarce enough quantity as not to oversaturate the shop with designs that nobody wants. And therein is the secret. To this day, Supreme keeps steadfast to the original promise of being true to their customers’ needs and desires. To create only clothes that they themselves would want to wear all the time, instead of only on laundry day. The truth of the matter is: Supreme hasn’t changed, not really. Neither has their public perception; for the most part, they’ve become very, very popular. At its core, it’s the same small shop it started all those years ago, and that’s why people love it to bits. With Supreme you always can find an outfit not matter what type of weather is outside. Try out it’s best supreme hoodie.