‘Shark Tank’ reject from Detroit thrives as The Lip Bar makeup soars

Melissa Butler hasn’t neglected about the complicated times of her journey to start out The…

Melissa Butler hasn’t neglected about the complicated times of her journey to start out The Lip Bar, which changed the way the world thinks about makeup. There is now a billboard in Detroit selling the business enterprise she started 10 several years ago: “Shark Tank informed me to stop. 10 a long time and 2 million units marketed. Thanks, Mr. Amazing.”

That moment on the show when “Mr. Amazing,” whose real title is Kevin O’Leary, and other investors harshly rejected Butler’s products didn’t stop her for the reason that she realized the traders ended up not the customers she was focusing on. She understood her customer base and continued to press forward. 

"I love the Lip Bar, it's a community-based operation. Small businesses make the world go round," says customer Michelle Parizon, of Detroit, left, who, with Oneita Jackson, of Detroit, right, are trying on lipstick with makeup artist Kori Fields at the Lip Bar on Agnes Street in Detroit on Tuesday, Feb. 6, 2018.

“In business, specially for 10 several years, points of course go incorrect each single working day,” Butler informed the Absolutely free Push on Wednesday. “That was just some thing that went mistaken that day. But I understand the check out of resilience that tons of individuals have arrive to admire about us due to the fact we could have stopped going when a group of multimillionaires and billionaires are telling you that your notion won’t do the job. It usually takes a great deal of bravery to appear within and say, ‘I’m nevertheless heading to go right after this.’ ”

And did she ever go immediately after it. 

The Lip Bar is celebrating its 10th calendar year of operation with a party Sunday at its Parker’s Alley spot in Detroit and with a powering-the-scenes documentary series that can be seen on YouTube. A limited edition beauty bundle also will mark the milestone.

The Lip Bar on Agnes Street in Detroit on Tuesday, Feb. 6, 2018.

The vegan magnificence manufacturer that was infamously featured on ABC’s “Shark Tank” has attained dizzying heights around the final 10 yrs, moving into stores like Concentrate on, Meijer and Walmart, and opening its own flagship location downtown. The solutions have been worn by celebrities like Taraji P. Henson and first girl Michelle Obama.

But Butler says the achievements of the corporation started out far more lately. It took the organization about six to 7 yrs to expand, and now it has a following of in excess of 310K customers on Instagram.