Selling sensible manner for all women of all ages, East West Boutique to open storefront in Vandergrift

They’re two most effective pals with a enthusiasm for manner. Alle-Kiski Valley natives Dessie Mitcheson…

They’re two most effective pals with a enthusiasm for manner.

Alle-Kiski Valley natives Dessie Mitcheson Pilek and Jen Zatko Atchison achieved as cheerleaders in seventh grade and graduated with each other from Kiski Region High School in 2009. These times, they are business enterprise partners growing their on line outfits business enterprise — East West Boutique — with a brick-and-mortar location in historic Vandergrift.

The new keep, at 140 Grant Ave., celebrates its grand opening these days.

Their business philosophy is about cheering on all women of all ages with a concept of inclusion and empowerment.

“We want to make women of all ages truly feel attractive and confident in any size,” Atchison mentioned.

Following leaving their respective jobs as hairstylist and X-ray technician, the good friends started off the on the net variation of East West Boutique in May well. They began by advertising women’s garments in sizes excess-small to 3X by a mobile application and web-site,

Clients are encouraged to down load the free East West Boutique application and tune in for the weekly “Tuesday Night time Live” shopping broadcast. The exhibit characteristics Pilek, Atchison and visitor designs showing 15 new garments selections from their inventory.

“One of our clients said she pours a ‘shoptail’ drink and receives cozy on the sofa and ready to shop ‘Tuesday Evening Live,’ ” Atchison stated.

The enlargement to a brick-and-mortar locale will come right after observing their on the net sales exceed projections.

“We met our 6-month product sales ambitions on-line in just one thirty day period,” Pilek claimed. “We were being blown away.”

An Apollo native and major athlete at Kiski Place, Pilek moved to Southern California 8 decades ago, working as a design. She will commute from the West Coast to aid run the retailer. Atchison, elevated in Vandergrift, is married with three kids and lives in New Kensington. Their two destinations are the inspiration for the store’s identify.

Equally women of all ages provide as customers, touring to clothing markets in Dallas and other metropolitan areas, deciding upon items that typically are not observed in the Pittsburgh location.

Prospects can assume to obtain fashionable sweaters, denims, attire, outerwear, shirts, accessories, jewelry, purses and footwear amid a renovated historic developing featuring a substantial tin ceiling and exposed brick wall and hardwood flooring.

“We’re modern-day Boho with a twist,” Atchison stated. “Our motto is manner from coast to coastline.”

Garments charges vary from $15-$75.

Atchison recalled that, as a little lady increasing up in Vandergrift, she observed there weren’t outfits procuring choices. Her mother drove her to Monroeville or other malls to buy outfits.

“I know prior to I was born, Vandergrift experienced a lot of purchasing listed here in city — this was a big, booming area to occur to,” Atchison explained. “Just getting a small piece of that back again here all over again with the up-and-coming dining places, breweries and very little retailers opening is meaningful.”

The duo are leasing a making that was a fashionable dress shop for the duration of the 1960s.

Clients can count on a heat welcome at East West.

“We preferred an inviting, Boho feel, but we wished to retain the standard feeling of the building,” Pilek said.We just want every person to occur in, discover anything they are going to really like to use but also have a enjoyable practical experience with us.”

In August, they sponsored a collecting at the Vandergrift pool for gals — of all ages, styles, measurements and wellbeing disorders — to mingle in their swimsuits and “love who you are,” Pilek reported at the time.

Taylor Stein, 28, of Castle Shannon is a faithful on the net shopper who options to attend the grand opening this weekend. She claimed she often receives compliments although carrying her East West buys.

“Each piece is superior top quality, and I appreciate the design. All people can come across some thing they are likely to enjoy,” Stein reported. “I truly feel like a million bucks when I use their stuff.”

Joyce Hanz is a Tribune-Overview staff members author. You can get hold of Joyce at 724-226-7725 , or by way of Twitter .