Peloton has sued Lululemon in feud about cycle maker’s new apparel line

Cari Gundee rides her Peloton workout bicycle at her property on April 06, 2020 in…

Cari Gundee rides her Peloton workout bicycle at her property on April 06, 2020 in San Anselmo, California.

Ezra Shaw | Getty Pictures

Peloton has sued Lululemon soon after the leggings maker threatened lawful action towards the linked physical fitness equipment organization earlier this year.

The match, submitted in Manhattan federal court docket on Wednesday, comes just a number of weeks immediately after Peloton rolled out a enormous marketing and advertising blitz behind its personal attire line. The firm has slowly but surely phased out of promoting attire labels on its web-site, these types of as Nike and Lululemon, and instead has leaned into manufacturing its individual leggings, athletics bras and exercise session tanks for women and guys.

Previously this month, Lululemon’s lawyers despatched a observe to Peloton stating the firm would sue unless Peloton stopped marketing its new outfits. The yoga pants maker argued that Peloton’s strappy bra, large neck bra, cadent peak bra, cadent laser dot bra and cadent laser dot leggings infringed on Lululemon’s patent models.

Peloton has said, nonetheless, that its have products is effortless to decipher from Lululemon’s. It also said Lululemon’s outfits layouts are way too “evident” to merit patent safety.

“On major of the many apparent and noticeable variations in style and design, Peloton and Lululemon’s brand names and logos are also unique and very well-identified, earning confusion between solutions a virtual impossibility,” Peloton stated in the lawsuit.

Peloton is inquiring for a court docket declaration that it has not infringed on any patents.

A Lululemon spokesperson mentioned the retailer has asked for that Peloton stop and desist offering a number of products and solutions.

“We will protect our proprietary rights, to shield the integrity of our brand name, and to safeguard our intellectual property,” the spokesperson explained in an emailed statement.

Peloton shares rose nearly 6% on Friday, as considerations close to a new coronavirus variant sent stocks that have benefited from remain-at-household trends greater. Lululemon’s stock was up much less than 1%.