New women’s boutique aims to fill a market on the east side

Described as a “a person-quit store” by the owner, A New Day Boutique has all…

The east aspect of Madison will welcome a new storefront this weekend as A New Day Boutique plans to open its doorways on Saturday, April 30. The retail outlet, which is described as a “modern and stylish women’s apparel boutique,” will occupy 702 E. Johnson St. and sign up for a neighborhood booming with previous and new Madison favorites, together with the Good Type Store and the East Johnson Family Cafe.  

Soon after obtaining her bachelor’s degree in business enterprise management at the College of Wisconsin—Whitewater in 2016, operator Emma Segura commenced functioning retail at a nearby store in Lake Geneva. She moved back again to Madison in 2018 and labored at (shoo), a shoe and accent retail store for men and girls. The Madison locale has since closed, with their concentrate now on the Milwaukee site. 

Not long immediately after, Segura decided to go culinary school, exactly where she got her culinary creation professional diploma. She then worked at the Overture Catering Co. for a calendar year just before the pandemic strike.  

When matters slowly but surely began to open up up, Segura frequented Geneva, Illinois, and discovered the amount of “cute outlets and boutiques” there. The vacation sparked the concept to open up up her individual organization, she claims. She began looking into and satisfied with other regional company proprietors at places like the Kee Kee Boutique in Waunakee.  

“The proprietor there was seriously practical at acquiring my gears likely on with the complete thought,” claims Segura.  

Thanks to her time at (shoo), Segura was equipped to lean on seasoned nearby company owners for steerage. Segura shares that Kate Blake, half of (shoo)’s sibling operator duo, invited her to a STYLEMAX exhibit this earlier summertime. She began to obtain models she hoped to carry. In October 2021, Segura returned to the show and did most of the obtaining for her spring opening.  

She has invested the very last number of months getting ready the keep and focusing on a various stock.  

“That’s why I contact it a just one-stop shop, it’s a fantastic location for items,” suggests Segura. “Even if you really do not like the clothes, you can locate one thing.”  

A New Working day Boutique aims to fill “a area of interest that demands to be fulfilled,” particularly on the east facet of Madison, she claims. “There’s genuinely not a lot of clothes suppliers for gals on this side of city,” says Segura.  

She hopes that A New Working day Boutique will become a staple in Madison, alongside with the pieces offered, which are limited amount. Segura is psyched for the retail outlet to open up to the general public and she hopes girls from all areas of Madison get and take the opportunity to verify it out. 

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