New boutique focuses on tops, denims | Enterprise

A Jacksonville pair expanded their business into Tyler with a 2nd locale of their Twisted…

A Jacksonville pair expanded their business into Tyler with a 2nd locale of their Twisted TX Boutique.

Jennifer and Michael Ruiz opened what was initially a tanning salon that later expanded to incorporate a boutique, Twisted TX Tanning and Boutique, 5 yrs in the past. The boutique is now the store’s concentrate, with the tanning booths in the rear of the store.

“It is my wife’s boutique,” reported Michael Ruiz, but she is effective complete-time. He stated he oversees the shops, joking that he tells persons he keeps the spot from burning down. The outlets are her retirement strategy, he stated, and she selects all the goods.

About a month in the past, they opened a Tyler locale of Twisted TX Boutique, with out the tanning salon, in The Village at Cumberland Park Stores, at 8934 S. Broadway Ave., Suite 430. That is future to Kendra Scott jewelry. Tyler already has tanning salons, Ruiz said, and a tanning salon involves a lot more devices, staff members and more time several hours.

Twisted TX provides focues on tops and denims geared towards a “young crowd” of about ages 18-25, along with add-ons this kind of as hats, jewelry, booties and sneakers, and gift objects, together with candles and motor vehicle freshies. Twisted TX Boutique offers 10% pupil special discounts.

Tyler shop hours are 10 a.m.-7 p.m. Monday-Friday, 9 a.m.-7 p.m. Saturday and noon-5 p.m. Sunday. For far more info, pay a visit to

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