Meijer Launches New Intimate Attire Own Model, Tranquil & Genuine, For True Ladies, Actual Bodies

“Self-assurance is at the core of the new Meijer Tranquil & Accurate brand name,” reported…

“Self-assurance is at the core of the new Meijer Tranquil & Accurate brand name,” reported Annette Repasch, Group Vice President of Softlines at Meijer. “We know that locating personal attire that suits effectively, is relaxed and reflects a woman’s internal fashion is not usually simple so that is why we made Tranquil & Correct. We believe that all gals, no matter what their measurement or form, will obtain items they experience very easily wonderful in.” 

The Tranquil & Legitimate line of intimates and sleepwear aligns with the retailer’s ongoing determination to diversity and inclusion in just trend. For instance, its Self-assurance Past Evaluate marketing campaign characteristics diverse designs throughout dimension, shape, race, age and ability. Launched in September 2020 for women’s apparel, the campaign expanded a 12 months afterwards to attribute a lot more inclusive models for men’s and kid’s apparel, as nicely as to ensure all buyers see them selves represented at Meijer.

In 2016, Meijer turned the initially main retailer to take out its women’s as well as size office and alternatively set garments from sizes XS to 3X all on the identical rack for the exact same price tag.

“We have a longstanding commitment to producing confident all women of all ages sense self-confident and bundled when searching our stores, so launching Tranquil & Genuine is a natural future step,” Repasch said. “It offers the simplicity and simplicity women of all ages actually want, even though integrating the size inclusivity they have arrive to assume from us.”

Tranquil & Real measurements selection from S to 3X, with bra sizes up to a 42 band-size and DDD cup measurement. As with its other apparel, the things are situated in 1 department on a single rack and with one cost for a supplied model, irrespective of dimension.

Just as with the Meijer Confidence Over and above Evaluate campaign, the start of Tranquil & Legitimate celebrates individuality by that includes girls of all shapes, dimensions, shades and encounters.

The Tranquil & Genuine model is now out there in all Meijer supercenters across the Midwest. To learn a lot more, please pay a visit to

About Meijer: Meijer is a Grand Rapids, Mich.-centered retailer that operates 258 supercenters and grocery shops all over Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and household-operated firm due to the fact 1934, Meijer pioneered the “a person-end browsing” strategy and has developed by way of the yrs to consist of expanded fresh new make and meat departments, as well as pharmacies, thorough attire departments, pet departments, backyard garden facilities, toys and electronics. For further info on Meijer, please visit Follow Meijer on Twitter and or become a fan at

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