Makeup line goes from Hialeah garage to Disney fame

HIALEAH, Fla. – It started out within a garage in Hialeah, but a local cosmetics organization has grabbed the notice of 1 of the major firms in the planet and is now functioning with Disney to launch a selection motivated by their most recent motion picture.

At just 28, Gabriela Trujillo is the founder and CEO of Alamar Cosmetics, a begin-up that commenced in 2018 inside of a humble garage. The make-up artist turned entrepreneur named the business Alamar, following the neighborhood in Cuba where she was born, and the line is greatly motivated by Cuban and Latino tradition.

“When it comes to building my loved ones happy and earning absolutely sure that their sacrifice was not in vain by bringing me right here, I’m like, ‘No, I have to retain pushing. I have to show them that it was really worth it,” Trujillo says. “It’s wonderful how significantly we have developed.”

That is thanks in portion to a large and escalating social media presence, at 210,000 followers potent on Instagram.

“The electric power of social media it is crazy what it can reach,” Trujillo states.

Advert

And who it can reach. The indie manufacturer. which has bought 120,000 models given that 2018, grabbed the interest of a bigwig at Disney, turning into a collaboration on a make-up selection for their forthcoming film “Encanto.”

“One working day just in September 2020 … we received a immediate concept on Instagram from an government at Disney who states, ‘We have an amazing motion picture coming out. We imagine you fellas would be definitely great to collaborate with,’” Trujillo recollects. “And I thought this is a prank. They are pranking me.

But it was not.

“This motion picture explores a Colombian loved ones and they needed a makeup collaboration that would be truthful and authentic to the Latino experience,” Trujillo says. “We practically pulled hues out from scenes in the film.”

Trujillo hopes her good results tale can inspire other small Latino makes with big goals.

“Look at my story,” she claims. “I was equipped to start off my personal business and function for myself and increase this organization, and other Latinos, you can do that.”