It is very easy to create an ascension model for an online information marketing business. In this article I am going to explain this model is and how you can easily and quickly build one.
What is an ascension model?
With this model you offer products beginning with a low price and then gradually ascending to a higher priced product.
There are advantages with this model.
As the product creator and in particular for those who are just starting out on their information business, it is far less daunting to think about creating a low priced item than a higher one.
For example, a $ 27 product sounds feasible, whereas a $ 490 product perhaps sounds beyond your capabilities.
By creating low price products first you can build your confidence and also begin to understand what it is you can offer and how much you have to offer.
For your customers, using this model helps them to purchase something of low price and therefore low risk to see what kind of quality you offer.
Obviously your lower priced products must reflect the quality and value that your customers would expect from a premium product. It doesn't matter what the price is – the quality must be the same.
Make sure that as you create higher priced products you enable your customers to have visibility of them so that they don't think you are only capable of producing low priced items. This is really important for your credibility and authority levels.
How to easily create an ascension model
One easy way to build this ascending model is to create 4 low priced products on various topics in your niche and then combine them together to produce the high priced product. Another way to do this is to again use those low priced products and combine them into a weekly or bimonthly continuity product.
By using what you already have created and packaging it into a product of higher price you can quickly and easily increase your product portfolio and product price range.
The more low priced products you create, the more ways you will be able to repackage them into new products with varying price points.
Another easy way to create a high end product is to offer coaching and include your other products as training material to be used as part of the coaching program.
Send out a weekly training and then discuss this during the coaching element.