Foot Locker launches women’s clothing model

Dive Brief:

• Continuing its aim on clothes, Foot Locker announced on Monday the launch of its to start with proprietary womenswear brand name, Cozi. The assortment will be readily available in shops and on the internet at Foot Locker, Foot Locker Canada, Foot Locker Europe, and Champ Sporting activities, with unique models and shades readily available at select destinations, in accordance to the announcement.
• The retailer has tapped various persons, which includes singer and songwriter Sy’rai Smith, skateboarder and group organizer Briana King, content creator Ilianna Ayala Garcia and photographer Christina Paik, to endorse the manufacturer, the organization reported.
• Priced involving $35 and $50, the collection will function products like superior-rise joggers, extensive-leg sweatpants and quarter zip pullover tops and hoodies and will selection in measurements concerning XS to 3x, for every the push release.

Dive Perception:

Foot Locker is launching a different clothing manufacturer, this time focused on womenswear. It follows the October introduction of outfits line Lckr and the November launch of life style brand All City by Just Don with Don C. Fellow Foot Locker brand Eastbay also released a efficiency non-public label line in September, aimed at serving “the holistic athletic way of living from on-the-discipline, to the education home, to the street.” 

The retailer has been keenly targeted on obtaining and revamping sportswear brand names. In August, the corporation acquired WSS parent Eurostar for $750 million and Text Trading Company for $360 million as it seeks to develop its achieve into critical markets. About a month ago, Foot Locker announced strategies to merge its Champs Athletics and Eastbay brands and designed a unified emblem.

“At Foot Locker, Inc., we are usually imagining about the purchaser. We fully grasp that laid-back again attire is just not just for lounging any more, and preferred to convey a woman-centric clothing line to the industry that is at ease, cost-effective and elegant,” Kirta Carroll, vice president, typical merchandising manager, global women’s at Foot Locker, reported in a statement. “The introduction of Cozi makes it possible for women to truly feel assured in pieces that mix and match with their possess fashion and identity.”

In the meantime, Foot Locker has shaken up its leadership as it rethinks its strategy, which appears to be shelling out off. Among other government modifications, the corporation declared very last thirty day period that it promoted Frank Bracken to provide as main working officer. It also saw a 3.9% rise in revenue to $2.2 billion in the 3rd quarter, and a 13.3% sales raise compared to 2019.

Other athletics stores such as Dick’s Sporting Merchandise are going through some modifications of their individual with their personal label makes. In March, Dick’s Sporting Items debuted VSRT, its men’s activewear line, which includes commuter trousers, joggers, hooded sweatshirts and shorts priced concerning $30 and $120. Previously this month, Carrie Underwood introduced on Instagram that she was strolling away from Calia, the women’s label owned by Dick’s.