Table of Contents
Formulation 1 is delighted to announce a multi-calendar year collaboration with AlphaTauri that will see Purple Bull’s high quality vogue brand name develop into the Official Premium Style Apparel Supplier of System 1. The two-yr deal will see AlphaTauri provide uniform to all F1 staff at the circuit, which includes senior team and F1 presenters.
Launched in 2016, AlphaTauri is a youthful, dynamic manner model fuelled by a drive to showcase the fusion of floor-breaking technologies and fashionable apparel. Collaborating with industry experts around the world, AlphaTauri prides by itself on utilising trailblazing techniques and modern-day styles to create comfortable, purposeful, and wise fashion.
Stefano Domenicali, President and CEO, Formulation 1, said:
“We are very pleased to announce that AlphaTauri will be the apparel provider to System 1 with their modern and elegant clothes getting worn by our staff members all through the races. Method 1 is the best natural environment to create style in its one of a kind landscape of activity and leisure.”
Ahmet Mercan, CEO, AlphaTauri, mentioned:
“Fashion and Formula 1 have formed a great symbiose for many years previously. Our partnership is fantastic and makes it possible for fantastic synergies as we share a common mentality. Innovation is our driving factor.”