One issue that needs to be avoided at the very outset of your online drop ship business is the re-production of content that is already present on other websites or what is termed as ‘duplicate content’. It can prove to be harmful for your online business as your webpage may not show up in the search results. Search engines houston seo consulting are equipped with filters in their algorithms that check duplicate content.
The presence of these duplicate content filters has been a relief for many online businesses, but a cause of worry for the fraudulent marketers who attempt to make some easy money on the web. There have been instances when websites had to face severe penalties on grounds of duplicate content as plagiarism is considered to be a punishable offense.
Types of Duplicate Content
The issue of duplicate content can be of two different types. The first one is of similar content on multiple websites and the other being duplicate content on different pages of one website. The search engines have different methods to track each of these issues. On the other hand, a website that features absolutely original content automatically scores over its duplicate counterpart. The traffic of the website will continue to remain on the higher side even in the face of stiff competition from other websites that deal in the same products and services.
Effects of Duplicate Content for your dropship online store
It may have an adverse effect on the credibility of your online drop ship business. In case of a website that features articles and blog posts, it is a strict no-no. Users may visit the drop website once but when they come across content that is similar to the ones found on other websites, then they will refrain from paying any further visits to your website. Therefore even if an online Drop Ship Business manages to get through the screening of the search engines, it would only be lucky enough to get a first time traffic.
However, till very recently, there was no proper mechanism in place for the search engines that would help them to track similar content. The introduction of canonical tag has proved to be a leap in this direction.
There are various ecommerce websites that just copy and paste the product description from the manufacturer’s website to that of their own. The only change that is made is the description and custom title. In such a case, the search engine crawler fails to gauge the relevance of the product featured on one website over another.
Addressing the issue
The three major search engines Microsoft, Google and Yahoo have joined hands to address the issue of duplicate content on the web. This gives the webmasters enough scope to make use of the canonical tag feature. This tag gives online businesses the scope to choose their preference as far as the URLs are concerned.
It can be avoided by screening the content of your website for plagiarism. There are several …