The modality of shopping has changed! When our economy opened the gates for LPG (Liberalization-Privatization-Globalization) in early 90’s, we saw the influx of foreign brands in our country but that was somehow limited to the metro-cities and only the cream of the society had that privilege to own these products! Then the early years of the 21st century saw the emergence of shopping malls and suddenly families started planning their weekends there. Under one roof everything from apparels to crockery, restaurants to movies were found and our lives couldn’t have been better. And then came the game-changer i.e., online shopping. In the last 10 years, people have willingly given their time and money to online shopping or e-commerce. Just for the ease of shopping that this e-commerce offers, people are getting more hooked to these websites.
Here is a list of the top 10 e-commerce websites in India 2018 belonging to various industries.
Amazon: The logo of this company has an arrow from A to Z which clearly indicates that you can get every single thing you require for your existence here. True! From electronic gadgets to books, cosmetics to household items, movie DVD’s to apparels, Amazon has covered it all for you. Established in 1994 in Seattle, this is now the 4th most valuable public company in the world after Apple, Alphabet, and Microsoft. In terms of revenue and market capitalization, this comes second to Alibaba. Its journey in India started in 2013 and very soon it has revolutionized the shopping arena in India by reaching every nooks and corner in India. The gamut of products topped with a smooth delivery service and a customer friendly return process makes it one of the best online shop for people to fall in love with! Yes, it has won the public confidence big time!
Nykaa: Nykaa is the most reliable name when it comes to buying cosmetics. The top-notch brands of the world to the Indian brands – all are crowded here. Nykaa also has their in-house products which get great reviews. Eye makeup, face makeup, wellness products, sleep-inducing essential oils – you would be pleased to see their variety. Quality again is something which this company gives prime importance. You may get second hand branded products elsewhere but with Nykaa that’s not happening. It was launched in 2012 and now it is a 100 crore company delivering to men and women who love to get a makeover every season! Business Today identified Falguni Nayar, the founder of Nykaa as the Most Powerful Women in Business in 2017.
Bigbasket: This is India’s biggest online grocery and food products store. Founded in 2011, today Bigbasket has a customer base of 6 million. Through its online website and mobile app, it sells fresh vegetables and fruits, meat and dairy products, personal care, and household items at a reasonable price. A couple of years ago, Shahrukh Khan was roped in as a brand ambassador for this brand and that helped it massively to come into visibility. Today, the products and services offered by Bigbasket is something that most of the families trust as that saves ample amount of time initially spent in bargaining in the “Sabzi-Mandi”.
Pepperfry: It has at least 1.2 lakh products at the display and caters to 500 cities in India. It was launched in 2012 and today has at least 4 million customers. Pepperfry gave the modern Indian families a platform to shop for their homes. All types of fabulous furniture that are required to renovate a living room, guest room, office space, bedroom, etc. are available here. They are the best online furniture store. But they also care for sustainable development and are associated with the NGO Grow Trees to give back to Nature.
UrbanClap : Away from the PC and laptop, mobile is the latest thing that has upsurged the e-commerce. Urbanclap is perhaps India’s first successful mobile services marketplace. Only a smartphone and internet pack is required to install the app and find anything to solve any problem in life. Urbanclap provides professionals like a yoga teacher, beautician, wedding photographer, plumber, carpenter, interior designer, etc. It is available in all the metro-cities and that’s their target group. In every metro-city, the routine of people involves running and running after projects, deals, presentations, etc. This kind of approach by Urbanclap truly serves the millions who don’t have time to fix up the A.C. or go to a salon!
Grofers : Of course, Bigbasket is a bigger player in this zone of online grocery but Grofers is also making its presence felt. It operates through a mobile app only and is based in Gurugram. It started its journey in 2013 and serves only 13 cities in India. It connects the customers with the local stores. For instant deliveries, Grofers promise a delivery within 90 minutes! That’s really stupendous approach.
HealthKart : Healthkart came into service in 2011. It is a part of the Bright Lifecare Private Limited and provides dietary supplements and health devices to its customers. People who are looking for a healthy living, weight gain, or weight loss, can find many useful supplements here. Vitamins and Supplements, wellness products, Ayurveda and Herbs, Health Food and Drinks are the major categories. There is no other website solely dedicated to health and fitness.
Lenskart : Based in Faridabad, Lenskart was founded in 2010. It is an Indian eyewear company who perhaps has no competition. When the likes of Amazon and e-Bay were playing with the electrical goods, Lenskart brought optical solutions online. Their home eye checkup is the first of its kind in this online business and today it has 1, 00,000 monthly happy customers. It provides high-quality eyewear at an affordable price. It also provides free eye checkup at remote locations. And it is also an address for the trendy and fashionable eyewear!
BookMyFlowers : Established in 2009, Bookmyflower is India’s one of the finest online florist shop where customers can enjoy flower bouquets, bunches, and fancy arrangements for all seasons and reasons. A flower has always remained a top favorite among customers over centuries. Bookmyflowers has that Midas touch which can transform simple flowers to much-sophisticated gifts. It caters to 50,000 customers on a monthly basis both nationally and internationally. The best feature of this website that it is always ready with express, same-day, and midnight delivery services to woo its customers located in any part of the world. From birthdays to anniversaries, weddings to Valentine’s Day – BMF makes each and every occasion a special memory with its alluring flower gifts. Apart from flowers, it has also included some other classic gifts like chocolates, cakes, personalized items, and plants!
Just Herbs : Dr. Neena Chopra, is the head behind Just Herbs that kick started in 2000. Just Herbs – as the name suggests plays only with Organic, Ayurvedic, and Herbal beauty and spa products. This is an age when signs of aging are appearing faster due to ever-growing pollution. This is also an age where chemicals are providing faster results in the cosmetic industry. But these cosmetics always come with a side-effect and Just Herb is, therefore, the perfect solution to that problem. So, Just Herbs provides the safest solution to skin problems by providing eco-friendly products. Yes! these products absolutely go with the “NO PLASTIC” slogan of this year’s World Environment Day theme. Unlike other cosmetic brands that use plastic-based products, this brand uses naturally occurring raw materials.
These 10 e-commerce kings are ruling their specific zones of specialization and making India rich each passing day.