Direct Mail and Direct Mail Marketing for Racquetball Clubs

Direct mail and direct-mail marketing works very good for many types of businesses and one of the businesses that it works extremely well for is racquetball clubs. If you own a racquetball club then it you need to get new people and to try it out and sometimes it is best to send out direct-mail coupons in those direct-mail marketing coupon packages to all the zip codes within your local area.

I recommend using a 15 mile radius model and send out your direct-mail marketing discount coupon packages to all the residents within those areas. Remember that many people who join racket clubs are singles and or retired people and therefore it makes sense to send to your target market areas more than once. It is recommended that you send out direct-mail marketing packages every three months to the target areas and every six months to the non-target areas or those areas where fewer single people live.

One-way to get new clients and is to have special programs which train people and teach people about racquetball. Introductory class offers are very good to get new clientele and then once they come you can kill them with kindness and great customer service to make them regular customers. Direct mail and direct-mail marketing coupon packages work very good for racquetball companies and clubs. Please consider all this in 2006.

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What All Does SMS Marketing Include?

Text message marketing is a way of reaching customers through the medium of SMS. Using a web-based program, you can send bulk texts to subscribing customers or consumers who opt in for the same. You can also set up campaigns where coupons are sent automatically over time, engage customers in polls and questionnaires, or even run a sweepstakes contest.

However, you must be wondering what more can be done with a single medium, right? There's a lot more in store than it seems, continue reading to know. Here are some additional things you can do with SMS Marketing:

  • Coupons: Send your loyal consumers or customers exclusive deals. Uniquely generated coupon codes that you send across to your consumers prevent non-subscribers from taking advantage of your deal.
  • Drip campaigns: Automated messages can be sent depending on how long your customers have subscribed for the same. In the context of coupons, for example, you may send a 10% off coupon right after signing up, a 20% coupon after 3 weeks and a 50% off coupon after 2 months of your consumer's subscribing. This runs automatically as soon as a customer signs up, so you don't need to keep sending individual messages.
  • Poll: By texting different keywords your customers can now cast a vote only with the use of SMS. Most services let you run polls where you collect responses over a period time and graph them from your online dashboard. Sounds cool, right?
  • Groups: You can also divide customers into groups depending on which keyword they respond to, how they voted in a poll, based on their area code and more. Segmenting your customers lets you send more targeted promotions and coupons, which is more personal and they will relate to it too.
  • Send Photos and Videos: Multimedia Messaging Service (MMS) Marketing is a fairly new development in which you can send photos and videos to customers. This is especially useful if you want to send a flyer or restaurant menu to a customer.
  • Location-based Marketing: Send different messages to clients depending on their location. For example: If a customer is around your restaurant, you can send them a text informing them about the dish of the day or discounts available at your restaurant.

Always remember, Customers should be able to opt out at any time. Fortunately most (if not all) text marketing services are setup this way by default. You will, however, have to remind customers the opt out phrase – ie " Reply STOP to opt out of messages"

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Use HostGator Coupon If You Are Starting Up Online Marketing On A Tight Budget

When you are first beginning with internet marketing, it is essential that you decide on the suitable website hosting company that is both trustworthy and will also help you to save some money on your very first web hosting. A HostGator coupon can save you a few bucks if you choose to sign up for their plans – but they follow-up their wonderful deal with an even better bargain – long lasting savings, perfect hosting service and customer support staff who are not simply willing to assist you but keen to do so too.

This sturdy company is always running a special to help you begin with your website hosting requirements. Integrating customer service, excellent plans for every want and also vouchers is among the various reasons this web hosting company swiftly became a forerunner on the net in provider services.

Before getting your monthly or yearly plan, you could lookup the web for discount codes that offer you discounts for the plan that you are aiming to sign up for. If you are truly stretched in your budget, you can look at buying HostGator's Baby Plan which enables you to get going with web hosting service for only a penny for your initial thirty days! Just ensure that you apply the discount code, hcx1centcode.

That's a wonderful way for first time enterprises to get started with a fantastic hosting company at a price that can't be beaten. Then again, one point you will need to keep in mind is that a few of these discount coupons made available from the company will be seasonal based and are therefore aimed at certain months of the year.

Even with all of the great money off savings you'll be given to get going with the company, they'll still offer you totally free transfers from your existing web hosting provider – they'll get all those files and data relocated and you ' ll be set up very quickly.

When you are getting started with HostGator (or add extra services if you're already a customer), the best coupon code for you will show up the moment you complete your billing. There's even a promo code which provides 20% off when you sign up for your reseller account. Just utilize the discount code, hcxresellercode, to benefit from the awesome savings!

If you use the promo code for the Baby Plan, hcx1centcode, you'll just pay a dime. To show their clients that they truly believe in their hosting service, the company is more than willing to offer you a 100% money-back assurance for a six week period, yes, even for your one penny!

Remember that if you happen to be a marketer online and send your referrals to HostGator, they get terrific hosting and you have the chance to make money off of your recommendations! That means you will be able to make money while saving cash! So what are you still waiting around for? Grab your HostGator coupons and begin your online business now!

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Fashion Marketing 101

In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (ie market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold for – all the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.

Fashion marketers are creative. At the core, the profession is about connecting with the image – the lifestyle – the consumer wants. For example, in the fashion industry, comfort, style, material, color, symmetry, and usability are just the beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take the task a step further by determining the best way to promote the characteristics of the clothing to the consumer and to which group of consumers to promote it to. What a 65 year-old female is looking for from a piece of formal eveningwear is completely different from what a 21 year-old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast with the latest fashions as well as know what styles will be successful for a variety of occasions, age groups and demographics.

Fashion marketers play an essential role within the fashion industry because they are the link between designers and the public. The success of a line of clothing does not rest solely on its design. Often, successful marketing is just as crucial, if not more so, to the line as the actual clothing itself. This is because marketing is the tool through which the designer identifies with the public, and the public identifies with the designer. Without this exchange, it would be difficult to establish the consumer base required to have a successful line of clothing.

Ultimately, fashion marketing is a fun profession – changing and reinventing itself just as often as the clothes it promotes. It integrates the artistic nature of fashion with the creative aspects of business – making for a highly rewarding career to the ambitious and innovative.

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Information Marketing: How To Create An Ascension Business Model

It is very easy to create an ascension model for an online information marketing business. In this article I am going to explain this model is and how you can easily and quickly build one.

What is an ascension model?

With this model you offer products beginning with a low price and then gradually ascending to a higher priced product.

There are advantages with this model.

As the product creator and in particular for those who are just starting out on their information business, it is far less daunting to think about creating a low priced item than a higher one.

For example, a $ 27 product sounds feasible, whereas a $ 490 product perhaps sounds beyond your capabilities.

By creating low price products first you can build your confidence and also begin to understand what it is you can offer and how much you have to offer.

For your customers, using this model helps them to purchase something of low price and therefore low risk to see what kind of quality you offer.

Obviously your lower priced products must reflect the quality and value that your customers would expect from a premium product. It doesn't matter what the price is – the quality must be the same.

Credibility Tip

Make sure that as you create higher priced products you enable your customers to have visibility of them so that they don't think you are only capable of producing low priced items. This is really important for your credibility and authority levels.

How to easily create an ascension model

One easy way to build this ascending model is to create 4 low priced products on various topics in your niche and then combine them together to produce the high priced product. Another way to do this is to again use those low priced products and combine them into a weekly or bimonthly continuity product.

By using what you already have created and packaging it into a product of higher price you can quickly and easily increase your product portfolio and product price range.

The more low priced products you create, the more ways you will be able to repackage them into new products with varying price points.

Another easy way to create a high end product is to offer coaching and include your other products as training material to be used as part of the coaching program.

Send out a weekly training and then discuss this during the coaching element.

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Fashion Marketing Planning

What's in a fashion marketing campaign?

This article explores the components of a fashion marketing plan and how fashion brands can enhance their marketing strategy. Fashion marketing is concerned with meeting the needs, wants, and demands of your targeted consumer, and these goals are accomplished using the marketing mix.

Fashion marketing is distinct from fashion public relations in that fashion PR is solely concerned with communications and how the brand communicates with and resonates with it's targeted consumers.

A fashion marketing plan focuses on four essential concepts: 1) product development, 2) distribution management, 3) communications, and 4) cost. In order to implement an effective marketing campaign, the marketing mix must be consumer centric and focused on niche markets rather than catering to mass markets. This concept simply means that the marketing strategy and implementation should have consumers and their needs, wants, and demands in the forefront and with a very defined market that it intends to target.

Niche marketing is more focused and cost-effective and allows the marketer to focus on a particular market segment. Otherwise, a mass marketing campaign is all over the place and lacks a defined consumer to market to.

As an example, imagine if the luxury brand Louis Vuitton was a mass retailer and did not cater to a niche market. Essentially, this would mean that Louis Vuitton would market its products to the masses, when in fact this is unrealistic. Louis Vuittton's price point does not allow the brand to cater to the masses, which is why the brand channels all of its marketing communications to the luxury market. However, that does not mean that the brand is off limits to consumers who do not exactly fall into the luxury market; It just means that the communications strategy and the brand identity would resonate more with consumers in the luxury market. This approach allows the business to remain competitive and effective in its strategic approach.

Components of a Fashion Marketing Plan

1) Product Development

The most important component of the product development phase is not the product itself. The product is just the byproduct of this phase. The most important component of this phase are the consumers. Consumers dictate all the components of the marketing plan, and consequently, dictates what the product is. Keep in mind that today's highly competitive global marketplace requires that businesses are consumer centric and focus on serving consumer's needs. Consumers dictate what the pricing strategy will be, the points of distribution, the communications strategy, and the final product outcome. In the example given above regarding Louis Vuitton, the targeted consumers dictate what the associated cost and value will be for the brand.

There are two orientations of the product development phase. The business can be product-oriented and choose to develop products first then market it to its targeted markets. Alternatively, the business can be more market-oriented and segment its markets first to determine their specific needs, wants, and demands then create the product to meet those wants.

Due to the …