Discover 7 Proven Shopping Cart Enhancements to Increase Your Sales

For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and loss. But since recent surveys suggest that less than 50% of retailers know their shopping cart abandonment rate, let’s review what it is and why it is important to know.

What is “shopping cart abandonment”?

Basically, shopping cart abandonment is when a visitor initiates your checkout process but leaves before completing their purchase.

Why is it important to know?

Industry publications report a 70% average shopping cart abandonment rate for the majority of retailers. Since, on average, websites convert visitors-to-sales at a rate of 1% to 2% then 98% to 99% of the visitors to your website leave without purchasing!

These percentages identify an enormous improvement opportunity for online businesses.

A Traditional Retail Example of Shopping Cart Abandonment.

Let me illustrate shopping cart abandonment using a traditional department store.

Imagine walking into your local department store to pick up a gift for a friend’s wedding.

You find the three items you want but together the price exceeds your budget so you drop one of them and head with just two to the checkout counter.

When you get close to the checkout counter, you grow frustrated with the long lines ahead. After a ten minute wait in line, the cashier asks you to complete a membership form before they will compete your purchase.

The membership form requires your driver’s license information so you pull out your wallet while people behind you start huffing impatiently.

As you register, you mind lingers about whether two items is just too much for your friend’s wedding gift. “I mean they only gave us one item for our wedding” you think. So you ask the cashier to remove one of the items.

While ringing up your one item, the credit card reader fails. After the fourth swap by the cashier, you panic wandering if your card has just been charged four times.

At this point you give up and leave the store empty handed. While storming out you wander if the department store up the street will make your purchase any easier.

Know These Top Reasons for Shopping Cart Abandonment

This example is filled with some of the top reasons why visitors to your website may abandon their shopping carts. A recent study by Vividence Corporation, a Customer Experience Management company, reported the most significant reasons for Internet shopping cart abandonment are:

o High shipping prices or long delivery times

o Comparison shopping and browsing

o Changed Mind

o Total cost of items is too high

o Checkout process is too long

o Checkout requires too much personal information

o Site requires registration before purchase

o Site is unstable or unreliable

o Checkout process is confusing

Seven Shopping Cart Abandonment Solutions for Your Online Business

Although some of these reasons may be outside your control such as a visitor changing their minds, the majority is manageable and can be reduced by incorporating seven improvements into your …

Deals, Offers and Discount Coupons – Best Way to Increase Online Sales!

Nowadays, business merchants believe that product sales increase when they sell their products through group deals online – several merchants have reported that their online sales have shot up by over 50% as a result of these deals. Internet marketers and e-commerce website owners have started thinking about different ways of increasing their online sales. When a users comes in searching for a product, they look for a website that offers them the cheapest price or at discounted rates without compromising on quality.

A lot of different techniques are available for increasing your online sales. But one surefire method of increasing your sales is creating lot of deals, offering products for discount prices, etc and spreading them across the internet. Here are the processes to generate deals, offers, etc. and promote the same online.

WHAT YOUR NICHE IS

Competing with businesses that target a different segment or user base can often backfire. As a marketer, it is important to understand your target audience and the segment your product falls under. Understanding your niche plays the major role in competing online. A successful internet marketer should have understood his/her niche better than anyone else in the business.

HOT PRODUCTS

Offering flat discounts on all products will only erode your margins and have a net negative effect on your bottom line in the long term. Pick a few products that you feel are hot or will gain more user interest on the internet. Do some basic research on what products are being searched more often online and identify the best set of products you sell for which you can offer discounts or any other deals.

PICK COMPETITORS

One basic tenet in Internet Marketing is to research your competitors as well as you possibly can. Do not just blindly pick 15 or 20 competitors and do what they are doing as it might backfire. Instead, understand the position of your website presence online and identify which are other websites are competing against you. Try to analyze the sales techniques they use for their online sales like the prices they offer and promotional techniques they follow to increase their online sales.

BEAUTIFUL OFFERS

It is not possible to give 50% off on all products or sell your products for free. Identify the best price for which you can offer your products and at the same time ensure that your pricing is competitive when compared with your competitors. Make buyers believe that they gain something which your competitors are not giving. Generate deals, coupons and other methods where a user can avail their discounts on the products you are promoting. Make people wait for the next of deals you offer in future.

PROMOTE YOUR OFFERS

After you generate a list of offers for the hot products, you need to promote those offers on websites that give you maximum visibility. There are lots of deals and coupon websites are available in the internet. Identify the best deal and coupon sites and add your offers there to …