Coupon Codes: Basic to Basics

Coupon codes are also known as coupon codes. They are alphanumeric strings that many online retailers use in order to spur on buyers to buy from them. Typically, they are used as a powerful marketing strategy. Aside from this, the discount offered by the code may apply to one or multiple products. In this article, we are going to find out how this marketing tool works. Read on.

How do Coupon Codes Work?

First of all, it's important to note that coupon codes offer a discount to its user. It can be a fixed dollar amount or a percentage of the product price. Aside from this, this marketing medium offers buyers with gift-wrapping or free shipping. Basically, this strategy gives buyers a solid reason to consider buying a product.

If you ask Microsoft, this promotional tool consists of a combination of letters and numbers. Moreover, it has a specific purpose. For example, a marketer may offer a promo code in order to run a holiday campaign for specific products or services.

Why Coupon Codes Work

Once a code is issued by a store, it offers incentives for buyers to make purchases. And the good thing is that it is a win-win deal for both buyers and the seller or business. In other words, customer get their desired product at a discounted price and the store earns revenue.

Another great thing about a promo code is that it can work great for both old and new customers. The reason is that the incentives have a great impact on the shopping experience of buyers, according to the research reports released by the Center for Neuroeconomics Studies at Claremont Graduate University.

According to the research, people feel more happiness when they get coupon than when they get a gift. Apart from this, the study shows that the receivers of these codes experience an increased level of oxytocin. This hormone is behind your feelings of happiness.

Monitoring Marketing Efforts

If you want to track the results of your marketing efforts, coupon codes can be one of the most effective ways. With this tool, you can identify the platforms that generate tons of traffic or results in higher levels of conversions, says Inc. magazine. Let's get a deeper insight into this marketing strategy.

It's easy for marketers to find out the effectiveness of their marketing campaigns. All they need to do is add a specific promo code to their advertisements or campaign. Here it's important to keep in mind that you don't have to go for a different discount offer for different campaigns.

All you need to do is get a new code for each campaign. For instance, you can create codes that are a little bit different. The idea is to create a platform-specific code so that each code is fit for Twitter, Facebook and other social media platforms. After all, the right thing should be used for the right purpose or platform.

Why should you assign specific letters or numbers to a specific …