London’s Chaumet boutique nods to Parisian design codes
Chaumet boutique on Bond Road, London, is intended by Patricia Grosdemange, the fantastic showcase for the house’s superior jewelry, permanent collections and tiaras
The newly renovated Chaumet boutique on London’s Bond Street unites British and Parisian structure codes in a nod to equally quintessential English architecture and the historical past of the maison. LVMH architect Patricia Grosdemange was at the helm for the refurbishment of the boutique, which brings symbolic ornamental things to the relaxed area.
‘This London townhouse is an remarkable handle, and features the one of a kind possibility to the maison to express both of those its record and modernity,’ claims Grosdemange, creative director of architecture and structure at LVMH. ‘We worked with the finest craftspeople to build the embroidery the plaster work and the concrete [using] genuine plant prints and the bluish lacquers with marks of gold leaf.’
Chaumet boutique on London’s Bond Street
Design details encompass Chaumet’s heritage, with the ornamental things of ears of wheat and straw marquetry shelling out tribute to the house’s history, which is also reflected in the higher and fantastic jewellery collections.
Touches of gold and Chaumet blue punctuate the archetypal Englishness of the place. ‘This Victorian townhouse is the possibility to convey the sturdy one-way links concerning two cultures,’ says Grosdemange. ‘Elegance and sophistication are at the centre of our style decisions, and in this conclusion there are a lot of evident links between Chaumet and British tradition – the intimate atmosphere, prevalent sensitivity for character and wonderful gardens, emphasis on craft. The Victorian model blended with a Parisian class can make for a extremely present day result.’
The area is an understated foil for the significant jewelry, permanent collections and tiaras in, generating it an exquisite addition to Chaumet’s retail existence throughout Europe. It follows the reopening of its room in London’s Harrods, and very last year’s renovation of the brand’s hôtel particulier at 12 Vendôme in Paris.
Ultimately, the boutique stays devoted to potent Chaumet codes: ‘We desired to put forward the narrative universe of the house, specially mother nature, mild and glow,’ clarifies Grosdemange. ‘The celestial theme, dear to Chaumet, evokes radiation and elevation and honours the most prestigious British deal with.’ §